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For Producer Use Only
SALES WEEK: Bonus or No? That is the Question. . .
Your weekly source for effective sales ideas, as well as webinar information and registration.
Sales Tip
To Bonus or Not to Bonus? At EquiTrust, each has its advantages!
Non-bonus index annuities typically feature higher rates for greater long-term accumulation potential. On the other hand, bonus index annuities give buyers an early boost on accumulation values.
Are there advantages to choosing a bonus over a non-bonus product and vice versa? Let’s take a look.
Circumstances that may support a bonus index annuity:
Circumstances that may support a non-bonus EquiTrust index annuity:
• Penalty-free withdrawal amounts may be higher in early years (bridge to Social Security benefits)
• Recovery from underperforming product
• Help fill retirement savings gap
• Bonus is added to the Accumulation Value day one and earns interest
• Low interest rates
• Higher long-term accumulation potential
• Highest rates available with caps as high as 12%
All EquiTrust annuities - bonus and non-bonus - provide peace of mind through a solid history of renewal rate integrity and fully-priced rates (no subsidized teaser rates).
Questions? Call Sales Support at 866-598-3694 or visit the agent website at
Agents.EquiTrust.com
EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.www.Equitrust.com. For Producer Use Only.
IC22-ECN-1098
FOR PRODUCER USE ONLY
EquiTrust
7100 Westown Pkwy Suite 200 West Des Moines, IA 50266