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Sales Week: Bridge — A solution to help ease caregiver strain

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Better wellness. Better access. Better life.

A mature couple hiking during the Fall season

You likely have clients who have told you — or thought to themselves —
“I don’t want to be a burden to my family as I get older.” 


It’s a fact: a person turning 65 today has an almost 70% chance of needing long-term care (LTC) services1 in their remaining years.

Now, during Long-Term Care Awareness Month, is the perfect time to offer up a solution for your clients’
LTC concerns.

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Successful aging and LTC planning
Making strides toward successful aging and having a strategy for long-term care can help your clients ensure their families won’t be burdened with their care. 

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Bridge by EquiTrust makes it possible to lessen caregiver strains, like financial, emotional, physical and other stresses. Bridge combines an index-linked annuity and LTC benefits, plus the personalized NeverStopSM Wellness Program through Assured Allies.

Your clients can focus on three important objectives:

  • Managing their health and maintaining wellness, potentially delaying the need for LTC
  • Being prepared for LTC needs if they arise so loved ones aren’t burdened with care
  • Protecting and growing their assets
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No one will be declined

With Bridge, LTC underwriting is quick and simple — with guaranteed approval.

Visit the Bridge microsite to download and share the Caregiving brochure and other Bridge marketing materials.

Caregiving Brochure

Want to get all the ins and outs of Bridge? Visit the Bridge microsite today.


Mini-webinars to bring you up to speed on Bridge

The Bridging the Gap mini-webinar series will take place on Tuesdays at 10:00 a.m. starting Nov. 29. In less than 30 minutes, you’ll get details about a variety of Bridge topics.  

1% Commission Special Bug

Announcing a limited-time commission offer! We’re offering a 1% commission special for all Bridge applications received through March 31, 2023. No threshold, no hurdles, no waiting period.


Have clients looking for a solution to the caregiving dilemma? To get a customized quote or talk through a potential Bridge case, call (866) 598-3694.

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1. “How much care will you need?”;; accessed 11/18/2022.

Contract issued on Form Series ICC12-ET-EIA-2000(11-21) or ET-EIA-2000(12-21). Riders issued on ICC17-ET-FIXED-MVA(02-17); ICC18-430-NHW(06-18) or 430- NHW(08-03); ICC16-ET-TI(10-16) or ET-TI(10-16). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21).


EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services. For Producer Use Only. © 2022 EquiTrust Life Insurance. All Rights Reserved.




7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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