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MONTHLY OVERVIEW: April updates, recaps and department news

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April 2023 


Memorial Day closure

EquiTrust offices will be closed on Monday, May 29 to observe Memorial Day, and will reopen on Tuesday, May 30.


EquiTrust Income Benefit Riders upgraded

In April, EquiTrust increased rollup rates and withdrawal percentages on several of our fixed index annuities (FIAs) that have an Income Benefit Rider (IBR). Our IBRs pay lifetime income even if the contract's Accumulation Value is depleted, helping clients secure guaranteed1 income for life. Get details on the competitive IBR features available on these products.


Rate buy-up FIAs approved in CA

MarketMax IndexTM and MarketForce Bonus IndexTM are now available in California. These rate buy-up FIAs enhance growth potential with boosted cap and participation rates on rate buy-up index accounts in exchange for an annual buy-up account fee. Because there's a California commission variance for MarketForce Bonus IndexTM, all commission schedules have been updated. Learn more about MarketMax IndexTM and MarketForce Bonus IndexTM


Have you checked out our webinar library?

We’re proud to offer you frequent webinars to help you stay up to date on a variety of topics. But these aren’t just once-and-done events. Did you know replays are available in the webinar library on the Agent Gateway under the Education tab? Access replays and register for upcoming webinars anytime!

1% Commission Special Icon

Don’t miss this Bridge commission special!

Have you taken advantage of our extended Bridge commission offer? The 1% commission special is for all Bridge applications received through June 30, 2023. No threshold, no hurdles, no waiting period.


Bridge provides long-term care benefits and a robust wellness program, all on a fixed index annuity chassis. And no one is declined for LTC benefits! Visit the Bridge microsite to get all the information and resources you need to sell Bridge.

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News brief

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5498 IRA forms for 2022 mailed by May 31, 2023

Your clients with IRAs will be receiving Form 5498 (IRA Contribution Information) soon. The forms will be mailed to IRA holders on or before May 31. The information on Form 5498 reports contributions (including any catch-up contributions) to Traditional IRA and Roth IRA accounts attributed to the tax year 2022. Reminder: contributions to SEP and SIMPLE plans are reported on the 2022 Form 5498 for the calendar year in which they are received by the Company, meaning the form will reflect contributions received in 2022, including contributions made in 2022 for 2021, but not including contributions made in 2023 for 2022.

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1 Guarantees are based on the claims-paying ability of EquiTrust Life Insurance Company.


EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © 2023 EquiTrust Life Insurance. All Rights Reserved.

0208-GEN-EM-MO (04-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266


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