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Sales Tip: Easy Access to Renewal Rate History and Resources


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Sales Tip

Renewal Rates with a History of Stability


Available for all products – on the Agent Gateway Website



At EquiTrust, we take very seriously our integrity for providing clients with consistent, competitive renewal rates on their annual and biennial reset options. So much so that we provide the entire renewal rate history for each annuity and life product!


Take a Look

• Go to the Agent Gateway website – 

• Select Products in the tool bar

• In the drop-down box, select Interest Rates

• On the resulting page, click the Renewal tab

• Select a Product

• Enter an Issue Date, then Get Renewal Rates


Renewal-Rate History - Product Flyers

ChoiceFour (Traditional) Annuity

MarketValue Index Annuity


When setting renewal rates, we strive to provide the same value to the client each year – which means if market conditions and option costs remain relatively consistent, the client should expect consistent renewal rates. During periods of improving market conditions, renewal rates have increased in some cases.


Questions? Call Sales Support
866-598-3694 or visit
the Agent Website at


EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.





7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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